Leading up to the New Zealand Fair 2019, Storetaste Singapore worked closely with New Zealand Apple products to ensure the local market understands the philosophy behind the production of high quality apples and why New Zealand Apples only bring the best of the best to Singapore. We wanted to ensure that our target consumers (families with kids and babies) understands the great taste of New Zealand apples, by converting these learnings into real sales figures.
launching at this year’s Singapore New Zealand Fair 2019, spanning over 10 days and across 5 Major Cold Storage outlets and 3 Giant Hyper-marts!
Storetaste brand ambassadors have achieved commendable results of 1440 interactions, 628 tastes and 919 sales!
Real time reporting allowed New Zealand Apple Products to receive information as soon as the sessions were completed during the fair. Allowing a more fluid approach and addressing any issues that arose quickly and efficiently.
One pivotal feature of Storetaste Cloud based reporting system allowed NZ Apple products to see a graph generated from the time Tasting begins and ends. The graphs provide a holistic look to determine best timings to do future tastings and allows a more targeted approach to streamline work timings to generate high sales turnover.