GOAL: Our on-going goal - Provide Granny Delicious with visible merchandising reports, giving Granny Delicious back the ability to manage out of stocks, date rotation and have a presence with Category Mangers in stores their products are listed throughout Christchurch. Make the action of merchandising more affordable for a smaller brand to manage.
“Storetaste merchandising has allowed us to manage our listings on a call cycle that best suits our brand and has given us back the visibility of our product in store without the large agency fees”
The on-going merchandising programme can easily be changed in advance through communication with Storetaste and we have the ability to provide new products to showcase to the buyers. The cloud based application holds reports from each store which provides visibility on facings, out of stocks and any comments made by the category managers.
This is an example of a merchandising report provided to the brand after any session has been completed. This includes Geo-location | Comments of stock levels and dates | Product placement | Price checking | Images of facings and all products listed in store with RRP & Promo pricing.
The team at Storetaste has helped us address issues that are occurring at a store level that had not come to our attention prior to active merchandising. Eg: Expiring products that have the risk of being de-listed we were able to replace stock or perform a promo deal to ensure sell through.