GOAL : Expand customers knowledge on floral honeys. The flavours, where they come from and all the fantastic uses for these
Airborne Honey is New Zealand’s oldest honey brand still owned and operated by the founding family.
The perception of consumers is honey is one generic product. However the reality is honey comes from different flowers creating different flavours.
When people taste different honey varieties they are amazed at the different flavours becoming loyal customers for the honey varieties they prefer.
The Storetaste software platform and distributed team has significantly reduced the cost of in store tasting and providing a much greater detail of the tasting activity instore.
The other advantage is being able to create shopper awareness in the stores the product is listed at a cost per taste that enables Airborne to maintain same store tasting every month.
Making it affordable to grow shopper awareness in every store every month.
Find more information on Airborne honey at the link below.