STORETASTE SAMPLING & MERCHANDISING
From Grocery, chilled or even pet food, Storetaste can demo it all! We create demonstration programmes that will best suit your product! Or if it is merchandising you need our cloud based reporting gives you back visibility on your products in store!
Founded in 2014 for FMCG Brands. Storetaste.com: Is a "In Shop Sales Support & Reporting Application” with a team of shared reps and a cloud based reporting platform based in New Zealand & Singapore. Providing visible & affordable in store merchandising and in store sampling services."
Founded in 2014 for FMCG Brands. Storetaste.com: Is a "In Shop Sales Support & Reporting Application” with a team of shared reps and a cloud based reporting platform based in New Zealand & Singapore. Providing visible & affordable in store merchandising and in store sampling services."
TOM & LUKE
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AIRBORNE
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K9 - MEAT MATES
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THE BEGINNING...
John Smart is the founder of Storetaste he has spent his whole life involved with the production and sales of fresh food. To begin with as a farmer producing vegetables, lamb and cereal crops, following by sales and marketing mainly vegetables and more recently honey for Airborne Honey New Zealand’s oldest honey brand. Storetaste was created to solve two problems.
Problem 1. Advertising & Promotion: Airborne Honey is a family business that retails honey in New Zealand and in 25 countries around the world. It is impossible to support the store listings in each location using traditional advertising platforms which are far to expensive poorly targeting people who don’t shop in the store the honey is listed in and the advertisement does not reach the shopper at the point of purchase.
Problem 2. Tasting & merchandising: Most of our distributors do not have tasting & merchandising teams to provide the necessary sales support that stores require. If tasting and merchandising teams are available then the cost is prohibitive and there is no visibility of the actions of the tasting and merchandising agencies.
Storetaste was born in May 2014 with the development of the tasting & merchandising app specifically designed to take the cost out of tasting and merchandising activity, while at the same time making the activity of the reps more visible & measurable. Storetaste has a distributed team of reps who work in the stores in their neighbourhood giving retail brands the ability to provide tasting and merchandising support to the stores their products are listed in. Storetaste delivers a great taste experience for shoppers in their favourite store. Not only once but every
day shoppers are presented with opportunity to taste and talk about the produce instore.
Come and join our community of stores, produce brands and reps.
Problem 1. Advertising & Promotion: Airborne Honey is a family business that retails honey in New Zealand and in 25 countries around the world. It is impossible to support the store listings in each location using traditional advertising platforms which are far to expensive poorly targeting people who don’t shop in the store the honey is listed in and the advertisement does not reach the shopper at the point of purchase.
Problem 2. Tasting & merchandising: Most of our distributors do not have tasting & merchandising teams to provide the necessary sales support that stores require. If tasting and merchandising teams are available then the cost is prohibitive and there is no visibility of the actions of the tasting and merchandising agencies.
Storetaste was born in May 2014 with the development of the tasting & merchandising app specifically designed to take the cost out of tasting and merchandising activity, while at the same time making the activity of the reps more visible & measurable. Storetaste has a distributed team of reps who work in the stores in their neighbourhood giving retail brands the ability to provide tasting and merchandising support to the stores their products are listed in. Storetaste delivers a great taste experience for shoppers in their favourite store. Not only once but every
day shoppers are presented with opportunity to taste and talk about the produce instore.
Come and join our community of stores, produce brands and reps.
Our Friendly Storetaste Team are based in Christchurch! Drop us a line!New Zealand Manager Kelsey Phone: +64 27 3305 018
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